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Last updated: September 29, 2026
This policy describes how we process the data of people who interact with MINISO Kazakhstan's official accounts on Instagram, Threads, Facebook (Messenger) and WhatsApp.
The data controller is MINISO KAZAKHSTAN LLP (ТОО «MINISO KAZAKHSTAN»), BIN 160940025554, Republic of Kazakhstan.
We use the official Meta APIs together with an internal customer-support tool. The tool lets our team read and answer customer messages, comments and mentions in one place, and publish posts on behalf of our own business accounts. An AI-assisted tool sorts incoming messages and prepares answers; some answers are sent automatically, and our support team monitors conversations and can take over at any time.
We only receive what you send to our accounts or publish publicly with a mention of our account or under our posts. We do not access your private messages with other people, your followers or other accounts' content.
We do not ask you for payment card details, identity document numbers or passwords, and we ask you not to send them to us.
We only reply to people who have contacted us, commented under our posts or mentioned our account; we do not use this tool to send unsolicited messages. Separately, our team may initiate contact for business purposes (such as partnerships or collaborations), unrelated to this support process. We do not use this data for advertising, and we do not build marketing profiles from it.
An AI-assisted tool reads incoming messages, comments and mentions, decides whether they need an answer, and drafts or sends a reply. It may also look at images you send (for example, to recognise a product or read a receipt). It does not make decisions that have legal or similarly significant effects on you. If you would like a person to handle your request, just say so in the conversation and our team will take over.
A service provider is a natural or legal person who processes data on our behalf and under our instructions, and who is not permitted to use it for their own purposes. We use the following categories of providers:
We do not sell this data and do not share it with third parties for their own purposes, except where required by law or in response to valid requests from public authorities.
Data also passes through the infrastructure of Meta Platforms (Instagram, Threads, Facebook, WhatsApp) as the operator of these platforms, subject to their own terms of use and privacy policies.
Data you send us passes through Meta's infrastructure and our service providers and may be processed outside the Republic of Kazakhstan. By contacting us, commenting under our posts or mentioning our account, you consent to this transfer.
Conversation history, comments and mentions are retained for up to 5 years from the last interaction, so that we can handle repeat requests, complaints and disputes, after which they are deleted. We may retain data for a longer period only where this is required to comply with a legal obligation or to resolve a dispute. You may request deletion of your data at any time by contacting us using the details below.
To delete your data from our system, email us at it@miniso.kz and tell us the platform (Instagram, Threads, Facebook or WhatsApp) and your username or phone number there. We will remove your conversation history, comments and mentions from our support tool within 30 days and confirm by email.
Deleting data from our system does not delete content you published publicly on Instagram or Threads — you can delete it yourself in the app. To remove our app's access from your account, use the platform's settings (for example, "Apps and websites" in Instagram or Threads).
Where the data subject is a minor, consent to processing is given by their legal representative. If you are a parent or legal guardian and would like us to delete your child's data, please contact us at it@miniso.kz.
We take reasonable organisational and technical measures to protect your data, including password-protected access to the support tool and limiting access to staff who need it for their work. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We may update this policy from time to time. The current version is always published on this page, and the "Last updated" date at the top reflects the most recent change. If the way we process your data changes materially, we will update this policy before the change takes effect.
For questions about this policy or how your data is handled, contact it@miniso.kz.
See also: Terms of Service